Joe” writer Christy Marx to flesh out the story and characters for an animated TV show revolving around the new fashion dolls. What the 10-year-old version of myself didn’t know was that the toy company conceived Jem as a hipper, more modern challenger to Mattel’s 26-year-old Barbie, the reigning champion of the fashion-doll market. Jem had it all: She embraced rock-’n’-roll rebellion, but she was still a conventionally pretty, blond “good girl,” who would fit in anywhere.
The “Jem and the Holograms” cartoon, which had its first run between 19, told the story of Jerrica Benton, a wealthy young philanthropist and businesswoman who moonlighted as a glamorous rock star, Jem-with the help of cutting-edge hologram technology, naturally. And in case you doubt it’s meant to tug on the nostalgic hearts (and pocketbooks) of us Gen Xers, ’80s superstars Molly Ringwald and Juliette Lewis have been given yet-to-be-named roles in the film. Now, almost 30 years later, Jem and the Holograms are staging a comeback, via a new live-action movie, announced this March and set to premiere in 2016. When I was 10 in October 1985, Jem and the Holograms, an animated half-hour program about an all-girl band, made its debut.
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